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When people talk about the lifecycle of a product it usually starts when the product is launched and focuses on the live lifecycle. But what about the lifecycle throughout the development of a product? Is there one? …

Martin is a Senior Product Manager working for a global leader in digital advertising conversion in San Francisco, California. …

It’s no secret that most people today feel anxious whenever they don’t have their smartphones on them. We feel lost and not just figuratively, but we can actually get lost! For example, when was the last time you had a physical map in your car?

Today, we’re far more reliant…

What we learned working from home during the pandemic

zoom call from team working remotely

Welcome to those who have come to this post. For starters, I am going to tell you a little about the place where I’m working. We are an Uruguayan company based in Uruguay and Colombia that’s dedicated to software development (mobile and web) and user-centered design. …

Flutter or React Native — which is best for you?

If you are considering developing a mobile app and your mind is set on going with either Flutter or React Native, but don’t know which one, this article will help you to make the decision! Both technologies are pretty well-known in the cross-platform universe. …

Why a SaaS Company Should Understand Its Users and How To Do So

A successful product is the one customers love to use. Building a product without having customers’ needs and preferences in mind is like throwing money out of the window. You’ll end up with a product you love, but no one finds it useful.

Ignoring users is the fastest way to…

Highlights from an online summit focused on SaaS companies

My team and I were greatly anticipating attending and sponsoring SaaStr Annual 2020, but long story short, the conference turned into a virtual summit, which we’ve been watching at home.

We wanted to share some of our favorite tidbits so far, because we could all use a little help, right…

Why software developers should get involved in communities like meetups in order to enhance their soft skills

Originally published in Software Developers Need Soft Skills Too — and Meetups Are Here to Help

Being part of a software company these days shouldn’t be seen as just a job. It’s rather an experience that adds value to what we do as professionals and to who we are…

Remote work has grown in popularity over the years and with it, the possibility of outsourcing.

I’m sharing part of an article written by a colleague about effective tools for remote teams. The original post can be found here: How to stay connected with your remote team.

In 2018, 70% of the people around the globe worked remotely at least once a week and it was estimated that 3.9 million Americans worked from home at least half the week. …

Key takeaways from Ágiles Colombia 2019

Sharing part of an article a colleague published about her process of reconnecting with the Agile values. The original post can be found here: Going Back to the Basics: Agile Values.

Last month I had the opportunity of attending “Ágiles Colombia”, the Colombian Conference on Agile frameworks that draws in attendees from all over Latin America. Typical of the Agile world, the conference had an open space format, one in which anyone can propose a talk and the schedule is self-organized.


Digital product development studio for companies that want to challenge their industries.

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